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Sales & Proposals

Reseller Agreement

An agreement allowing a reseller to purchase and resell a company’s products or services to their own customers.

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Free general-purpose template, not legal advice. Fill in the placeholders and consider having a lawyer review it before you rely on it.

1. Parties & Effective Date

This Reseller Agreement ("Agreement") is entered into as of [Effective Date] between [Company Name] ("Company") and [Reseller Name] ("Reseller").

2. Products/Services & Pricing

Company will sell [Products/Services] to Reseller at [Reseller/Wholesale Pricing described in Attachment], for resale to Reseller’s own customers at prices Reseller sets independently.

3. Orders & Payment

Reseller will place orders via [Process], with payment due within [Number] days of invoice.

4. Support & Warranty

Company will provide [Support/Warranty Terms] for the products/services sold; Reseller is responsible for its own customer-facing support unless otherwise agreed.

5. Trademarks & Marketing

Reseller may reference Company’s trademarks solely to market the resold products/services, following Company’s brand guidelines, and may not imply an exclusive or employment relationship with Company.

6. Term & Termination

This Agreement continues until terminated by either party with [Number] days’ written notice.

7. Independent Business Relationship

Reseller is an independent business, not an agent, employee, or partner of Company.

8. Governing Law & Signatures

This Agreement is governed by the laws of the State of [State / Jurisdiction].

Company Representative Signature: _______________________ Date: _______________

Reseller Signature: _______________________ Date: _______________

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