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Sales & Proposals

Reseller Agreement

An agreement allowing a reseller to purchase and resell a company’s products or services to their own customers.

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Free general-purpose template, not legal advice. Fill in the placeholders and consider having a lawyer review it before you rely on it.

1. Parties & Effective Date

This Reseller Agreement ("Agreement") is entered into as of [Effective Date] between [Company Name] ("Company") and [Reseller Name] ("Reseller").

2. Products/Services & Pricing

Company will sell [Products/Services] to Reseller at [Reseller/Wholesale Pricing described in Attachment], for resale to Reseller’s own customers at prices Reseller sets independently.

3. Orders & Payment

Reseller will place orders via [Process], with payment due within [Number] days of invoice.

4. Support & Warranty

Company will provide [Support/Warranty Terms] for the products/services sold; Reseller is responsible for its own customer-facing support unless otherwise agreed.

5. Trademarks & Marketing

Reseller may reference Company’s trademarks solely to market the resold products/services, following Company’s brand guidelines, and may not imply an exclusive or employment relationship with Company.

6. Term & Termination

This Agreement continues until terminated by either party with [Number] days’ written notice.

7. Independent Business Relationship

Reseller is an independent business, not an agent, employee, or partner of Company.

8. Governing Law & Signatures

This Agreement is governed by the laws of the State of [State / Jurisdiction].

Company Representative Signature: _______________________ Date: _______________

Reseller Signature: _______________________ Date: _______________

Frequently asked questions

No cost and no account required to download this Reseller Agreement — use it for every reseller relationship you set up.

The template is a solid starting point, but the detail that matters most here is that the reseller sets their own resale prices independently — unlike an MSRP arrangement, this agreement doesn't (and legally shouldn't) let the company dictate what the reseller charges its own customers. Also be clear about who handles customer-facing support after the sale, since that's the most common point of confusion between resellers and the company they're reselling for.

The products or services covered and the reseller's wholesale pricing, ordering and payment terms, who provides customer support and warranty coverage after the sale, how the reseller may use the company's trademarks in marketing, term and termination conditions, and a statement that the reseller is an independent business, not an agent, employee, or exclusive partner.

Fill in territory, pricing, and minimum order terms with any PDF editor once downloaded, or bring it into SignFastAi using "Sign this online for free" to edit it there.

The document here is the reseller agreement itself. SignFastAi's core product is what collects the actual signatures: upload the completed agreement, place signature fields for both parties, and send a secure link.

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