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Freelance

Social Media Management Agreement

An agreement for ongoing social media management covering platform access, content ownership, ad-spend authorization, and reporting.

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Free general-purpose template, not legal advice. Fill in the placeholders and consider having a lawyer review it before you rely on it.

1. Parties & Effective Date

This Social Media Management Agreement ("Agreement") is entered into as of [Effective Date] between [Manager Name] ("Manager") and [Client Name] ("Client").

2. Services

Manager will manage Client’s social media presence on [Platforms], including [Description of Services — e.g. content creation, posting schedule, community management], at a posting frequency of [Frequency].

3. Payment

Client agrees to pay a monthly retainer of [Amount], due on [Day] of each month. This Agreement covers [Number] hours/posts per month; additional work is billed at [Rate].

4. Platform Access

Client will grant Manager the access needed to post and manage content on the agreed platforms, ideally through each platform’s own delegated-access or business-manager feature rather than sharing personal login credentials. Access will be revoked upon termination of this Agreement.

5. Content Ownership & Approval

Upon payment, Client owns all content created specifically for its accounts under this Agreement. Manager will follow the approval process in [Attachment / Section reference] before publishing, unless the parties agree to a pre-approved content calendar requiring no per-post sign-off.

6. Advertising Spend

Manager will not commit Client to any paid advertising spend without Client’s prior written authorization for the specific budget and campaign. Any ad accounts and payment methods remain in Client’s name and control.

7. Reporting

Manager will provide a performance report covering [Metrics] on a [Frequency] basis.

8. Independent Contractor Relationship

Manager is an independent contractor, not an employee of Client, and is responsible for their own taxes, insurance, and benefits.

9. Termination

Either party may terminate this Agreement with [Number] days’ written notice. Client agrees to pay for all Services performed up to the effective date of termination.

10. Governing Law & Signatures

This Agreement is governed by the laws of the State of [State / Jurisdiction].

Manager Signature: _______________________ Date: _______________

Client Signature: _______________________ Date: _______________

Frequently asked questions

Free to download with no account required — use this Social Media Management Agreement for every client you take on.

The clause that protects both sides the most is advertising spend authorization — the manager can't commit the client to paid ad spend without prior written approval for the specific budget and campaign, and ad accounts stay in the client's name and control. Also use each platform's own delegated-access or business-manager feature for granting access rather than sharing personal login credentials, which this template recommends specifically to avoid access disputes when the engagement ends.

At minimum: which platforms and posting frequency are covered, a monthly retainer fee with an hours/post cap, how platform access is granted and revoked, who owns content created for the accounts, an explicit ad-spend authorization requirement, and a reporting cadence with the metrics that will actually be tracked.

Edit the platforms covered, posting frequency, and monthly fee with any PDF editor after downloading, or bring it into SignFastAi using "Sign this online for free" to fill it in there.

This page gives you the agreement document itself. SignFastAi's core product is what gets your client's signature on it — upload the completed agreement, place a signature field, and send a secure link.

Related guide

  • Freelance Social Media Manager Contract Guide

    Account access, ad spend liability, content ownership, and results disclaimers a generic template misses for social media work. Free template inside.

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